What insurance does a marketing agency need?
Professional indemnity, cyber and cover explained.
Marketing AgencyInsurance
Marketing Agency Insurance
Professional indemnity and cyber cover built for marketing agencies, covering campaign disputes and the client ad spend you manage.
Professional indemnity and cyber cover built for marketing agencies, covering campaign disputes and the client ad spend you manage.
Campaign errorsAd spend mistakesCustomer data
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What is marketing agency insurance?
Marketing agency insurance is a combination of covers built around running campaigns for clients, professional indemnity for advice or execution that causes a client a financial loss, employers’ liability if you have staff, and cyber cover for the customer data you handle.
Agencies often manage client ad spend and hold customer data for campaigns, both of which bring risks beyond the creative work itself.
The right marketing agency cover depends on:
Whether you manage client ad spendHandling customer or campaign dataNumber of employeesLevel of professional indemnity coverAnnual turnoverWhether you visit client premises
Is this cover right for your agency?
Is this cover right for your agency?
This cover suits any business running marketing campaigns for clients.
This cover suits any business running marketing campaigns for clients.
Digital Marketing Agencies
Running online campaigns and ads.
Social Media Agencies
Managing content and community for clients.
PR & Communications Agencies
Managing client reputation and messaging.
Branding & Creative Agencies
Developing brand identity and campaigns.
Full-Service Agencies
Combining strategy, creative and media buying.
Freelance Marketers
Working solo across multiple clients.
What could go wrong for a marketing agency?
What could go wrong for a marketing agency?
Most marketing agency claims come from a campaign underperforming, an error managing client ad spend, a data breach, or a dispute over creative ownership.
Most marketing agency claims come from a campaign underperforming, an error managing client ad spend, a data breach, or a dispute over creative ownership.
How could a claim affect your agency?
How could a claim affect your agency?
A single campaign gone wrong can outweigh months of fee income.
A single campaign gone wrong can outweigh months of fee income.
Campaign Failure
Poor execution causes the client a financial loss.
What cover may respond?
Professional Indemnity
Data Breach
Customer data you held for a campaign is exposed.
What cover may respond?
Cyber Insurance
Ad Spend Error
A mistake managing client media budget costs them money.
What cover may respond?
Professional Indemnity
Staff Injury
An employee is injured at work.
What cover may respond?
Employers’ Liability
Who needs marketing agency insurance?
Marketing agency insurance may be suitable if you run campaigns for clients, whatever your specialism.
This cover may be suitable if you’re:
Managing client ad spendRunning social media accounts for clientsHandling customer or campaign dataWorking with a mix of long and short-term clientsUsing freelancers or subcontractorsEmploying agency staffCover built around your work
Cover built around your work
Most marketing agencies combine professional indemnity with cyber cover for customer data, plus employers’ liability once they employ staff or freelancers.
Most marketing agencies combine professional indemnity with cyber cover for customer data, plus employers’ liability once they employ staff or freelancers.
Professional Indemnity
Protection if campaign advice or execution causes a client a financial loss.
Cyber Insurance
Protects against costs following a breach of customer or campaign data.
Business Interruption
Potential protection for lost income if an insured event stops you working.
Business Equipment
Cover for eligible laptops, screens and office equipment.
Employers’ Liability
A legal requirement once you employ any staff, even casual help.
Legal Expenses
Additional legal protection for contract and client disputes.
How much does marketing agency insurance cost?
There’s no fixed price. It depends on whether you manage client ad spend, staff numbers, and your claims history.
Managing client ad spend
Handling media budgets on a client’s behalf can affect your risk profile.
Handling customer data
Managing campaign or customer data can affect your cyber premium.
Level of professional indemnity
Higher limits mean a higher premium.
Annual turnover
Higher turnover generally means a higher premium.
Number of staff
More employees increase your employers’ liability exposure.
Claims history
A clean claims record helps keep premiums down at renewal.
How to get marketing agency insurance
How to get marketing agency insurance
Getting marketing agency insurance takes four steps: tell us about your agency, tell us what covers you need, compare specialist insurers, then get covered, often the same day.
Getting marketing agency insurance takes four steps: tell us about your agency, tell us what covers you need, compare specialist insurers, then get covered, often the same day.
1
Tell us about your agency
What services you offer, and whether you have staff.
2
Choose your covers
Professional indemnity, cyber and any extras.
3
We compare specialist insurers
We search our panel of 20+ UK insurers.
4
Get covered and trading
Receive your documents, usually the same day.
UK-based specialist advisersAccess to specialist insurersNo obligation, just expert helpTrusted by thousands of businesses across the UK
Trusted by thousands of businesses across the UK
From everyday business insurance to complex specialist cover, our customers trust Insurance Revolution to find the right protection and provide expert support when it matters.
From everyday business insurance to complex specialist cover, our customers trust Insurance Revolution to find the right protection and provide expert support when it matters.
Marketing agency insurance guides
Marketing agency insurance guides
Practical advice on cover, campaigns and staying protected.
Practical advice on cover, campaigns and staying protected.
Marketing agency insurance FAQs
Marketing agency insurance FAQs
Straight answers on cover, ad spend and cost.
Straight answers on cover, ad spend and cost.
Marketing agency insurance is a combination of covers built around running campaigns for clients: professional indemnity for advice or execution that causes a client a financial loss, employers’ liability if you have staff, and cyber cover for the customer data you handle.
Still have questions?
Our advisers are here to help you find the right solution.